A Message From Our President

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At first, we thought we’d be back home in our office in just a few days, a week or two at most. Days turned into weeks and weeks gave way to months, the reality of the situation became impossible to deny: COVID-19 (novel coronavirus) has essentially changed every aspect of life as we know it. The first quarter of the year is annually our busiest time once tax season begins, adding a global pandemic on top of this has had a strong impact on our clients while pushing our team to adapt to new ways of doing business. Now, as the economy begins to re-open, we remain hopeful for the future as we begin to adjust to the various changes that will constitute our new normal.

But through all the adversity one thing has not changed: Our commitment to deliver exceptional service to our clients and ensure their successes – even during a pandemic.

DELIVERING ON OUR PROMISE TO BE YOUR TRUSTED ADVISOR (EVEN REMOTELY)

As many have discovered being thrust into it with no prior preparation, working remotely from our homes has been a major adjustment for companies nationwide. I, however, am proud (and fortunate) to say that our team has been able to make this transition almost seamlessly with little to no disruption to our clients and employees. This is accredited to our firm’s commitment to always staying ahead of industry technology. For many years, we’ve had employees serving you from places like Arizona and Florida. Continuing to utilize the technology we have set in place has helped us stay connected to each other and our clients.

Meeting virtually can be a bit awkward at first, but now we happily chat via Zoom or Teams, growing to enjoy the occasional surprise cameo by a pet or family member (my daughter serving as a primary culprit). Your patience and understanding allows these small interruptions to make the odd situation we find ourselves in feel a bit more natural and for that, our team thanks you.

While the way we discuss how we conduct business with you may have changed, it is our goal to make sure the quality service you expect from us never does. We all have had to change rapidly, but our technology has allowed us to continue to provide our clients with the same level of service even if how we do it looks a little different.

NEW CHALLENGES, FAMILIAR SERVICE

Navigating uncharted waters has likewise led to receiving the occasional unexpected request and responding to it quickly, something we not only anticipate now but embrace. Once the CARES ACT and Paycheck Protection Program (PPP) went into effect in March and the 2019 income tax filing deadline extended to July 15th, we immediately adjusted our staff to ensure all bases were covered.

Getting taxes done, securing funds, offering advice and keeping you informed on the latest news that can directly impact you – it’s all part of what we do. This includes finding out how to obtain loans (and how to ensure they’re forgiven), helping many plan for the next six months and staying on top of the latest developments to ensure the stability of our clients’ businesses now and into the future. With new legislation seemingly being introduced on a weekly basis, this responsibility is of the utmost importance, which is why the strong relationships we have built over the years with local banks and our clients have never been as important as they are now.

Part of being our client also means we’ll do whatever we can, within our capabilities, to help. While we’ve provided many clients with financial advice over the last few months, we also provided insights on how to work remotely and – as this situation sometimes necessitated – connected clients to each other to secure things like personal protective equipment (PPE) so they could safely plan to reopen. We could not do this without our clients’ faith and trust in us.

PLANNING FOR A BETTER FUTURE

You don’t need me to tell you that things are still tough right now. We see it every day on the news, it seems inescapable on social media and for many of us as parents, husbands, wives and/or the children of older parents, our concerns are universal. This is why it’s been so important for us to maintain morale among our staff in a variety of ways to send each member of the Rudler family the same message: You matter and we are all in this together.

We’ve had virtual happy hours, trivia time and scavenger hunts and have taken time to reach out to one another to maintain that crucial sense of togetherness, even though we are apart. We’ve been fortunate that our staff has adjusted well to working remotely with some wanting to continue doing so, which we will do our best to accommodate as we maintain our culture and client experience.

As we continue to recover from this pandemic and settle into our new normal, we at Rudler wish you good health, good spirits and look forward to helping you well into our brighter future.